You may be focusing on different ways to drive new traffic and attract new customers this holiday season, but let us just stop you right there. Sure, new customer acquisition is always fantastic. But your existing database is a wealth of sales just waiting to be tapped into. So tap away with these holiday email marketing strategies and let’s uncover that email revenue gold.
You will hear us sing the praises of email marketing all year long. And here’s why.
Email is a great way to connect with your loyal fans and devoted customers. It allows you to send out more personalized and targeted messages, and it’s an easy way to generate traffic with promotions and deals.
Plus, email marketing fits today’s consumer’s lifestyle. Email is mobile friendly and offers the customer an easy shopping experience. Want the shirt featured in this email? Just click here and it’s yours. Quick, simple, done.
Holiday Email Marketing Strategies for 2020
Writing killer subject lines
You could have the best designed email in the world, but if your subject line sucks, it’s not getting opened. You’ve got to figure out how to peak their interest but leave them wanting more, and do it with just one line of text.
Obviously, attention-grabbing words can help with that. Create a sense of urgency with words like limited-time or order now. Or, let them know there’s a deal to be had with words like discount, special offer, free shipping, etc. And since we are talking holiday email marketing, it doesn’t hurt to throw in holiday sale or gift guide or other seasonal terms.
Sometimes it’s not even about the words. Adding an emoji to your subject line can help grab attention and make your email stand out in a full inbox. Just don’t overdo it.
Lastly, personalize your subject lines. People are more likely to open emails if their name is in the subject line. But again, don’t abuse this. If you use their name in every email, the effect will wear off.
Start promoting early
The holiday shopping season is already here. Consumers are waiting less for Black Friday this year and getting an early jump on their holiday shopping. And with the expected shipping delays, you should be getting an early jump on your holiday campaigns as well.
Keep promoting late
But also, people procrastinate or have trouble finding the perfect gift. What’s your absolute cut-off order date to get products shipped on time? Send out a last minute promotion offer right before then.
And keep going after Christmas. Why not? People are unlikely to receive everything on their Christmas list. Maybe a post-holiday sale will give someone the persuasion they need to just buy it themselves.
While the subject line gets someone to open an email, the Call to Action is crucial to get them to the next step. The first error we see a lot around the CTA is just not having one, or having too many.
The CTA should be clear and direct. Shop now. Buy now. Gift now. Use an easy-to-spot button instead of just hyperlinking text. There should be no mistaking the CTA.
It should also link to a specific landing page or product page, not just your homepage. Take them to the product or gift guide featured in the email, don’t make them go look for it. If the landing page is disconnected from the email message, that creates a disjointed shopping experience for the consumer, and they are more likely to bounce.
It’s not all about Christmas
Sure, Christmas is the big one. But there are plenty of other holidays you can take advantage of in your email marketing. And we don’t just mean Hanukkah and Kwanzaa either. There’s also Small Business Saturday, Giving Tuesday, Green Monday and Free Shipping Day.
Look at last year’s trends
Now, small caveat here. 2020 has been a whack year, so there’s no guarantee that all your old holiday email marketing strategies will work. However, you can still get an idea of what has worked in the past and what your database may respond well to.
Holiday gift guides usually get good traffic, and we’re willing to bet they’ll get an even better response this year. With fewer consumers willing to venture out and browse stores in person, they need an easier way to gather gift ideas on the internet.
Now is also a good time to try and re-engage old customers. Remind them who you are and why they liked you in the first place. You can also send them a personalized email related to whichever product they purchased or browsed before.
Make $ from your holiday emails
Retailers always depend on holiday sales to generate major revenue. And with a weird start to 2020, many need the holidays to go better than ever. We want to help you generate major cash from your holiday email and digital marketing campaigns. Reach out to Nomadd to see how we can help!