How to choose the one that’s juuuuuust right
An email marketing platform is an essential part of your business, one that can really boost your sales and customer lifetime value… or take up a lot of your time for not much return. The first one sounds better, right? But a big part of that success is choosing the right platform for you. So take a look at our top three email marketing platforms for Shopify users.
Email Marketing Platforms for Shopify
If you are just getting started with email marketing, Omnisend may be your best friend. This BFF makes it easy to get your email automations set up with pre-built workflows and messages for all your essential email marketing flows.
Omnisend is also designed with a simple drag-and-drop interface, whether customizing email templates or designing new automations. And they have some great features for building engaging lead gen forms to help you capture more emails.
The downside of Omnisend being so user-friendly is that the customization options are limited. And while the platform has some built-in reporting capabilities, they aren’t the most detailed. So like we said, it’s a great choice for email marketing newbies, but if you need something with a little more power and creative freedoms, it’s “thank u, next” to Omnisend.
Retention Science is unique on this list of email marketing platforms for shopify stores because it actually leverages AI to help your email marketing campaigns. We know, we know. Everyone is talking about AI, but no one ever explains WTF that means. It’s not just a marketing gimmick though.
Basically Retention Science has crazy smart data analytics that can analyze your databases’ behavior and predict their next move. This also means it can recognize patterns, predict buying intent and create more effective automations. Pretty cool.
Obviously letting the AI run the show means you have less control. Which, learning to let go of a little control could be a good thing for some of you… Kidding. Sort of.
This just means you need to be extra careful with how your campaigns and flows are set up. The AI handles a lot of the legwork, but you have to keep an eye on what’s going on to make sure everythings running how you want.
Another downside to Retention Science is you become less familiar with your own data. So while you can mostly let Retention Science run your email marketing on it’s own, you still need to know what’s up in order to apply solid data insights in other places.
We love Klaviyo for its comprehensive customer segmentation. The more targeted and personal you can get with your email marketing, the more effective you can be. And with customizable, easy to understand reports, you can actually have an idea of what’s working and what’s not, instead of just taking a shot in the dark with every email.
Plus, for the small business owners out there hustlin’ on Shopify, Klaviyo is fairly intuitive and easy to use. When you’ve trialed as many digital marketing platforms as we have, you know not every software company out there is investing in user experience like they should be.
On the downside, Klaviyo is not going to be the cheapest option available to you. But, email marketing done right will generate more revenue to cover those costs, and then some. (P.S. If your email marketing efforts aren’t making the kind of money you want to see, we can help with that).