By remaining flexible, reallocating ad spend, and timing campaigns strategically, brands can navigate the complexities of election-year marketing without losing their voice.

In marketing, content is the "neck" that drives success. While many businesses focus on how and where people see their content, they often overlook the importance of the content itself. Just like in My Big Fat Greek Wedding, where the neck controls the head, content creation guides your entire strategy.

AI is becoming a game-changer in marketing, but with so many tools available, how do you know which one to choose? In a recent experiment, we put ChatGPT and Claude AI head-to-head in a real-world email campaign test. Want to know the results? Read the full post!